One of the basic questions that clients ask their digital marketing partner is how long they have to invest time and money in SEO, as most of the clients wish to follow on and off pattern of SEO. Most of the people are unaware of SEO trends and they don’t know how stopping the SEO will wipe off all the previous efforts in a few months.
But is it really helpful? Technically, stopping SEO after a few months will weaken the website performance, though it is not true in all cases, a few big brands can survive even without SEO but for a majority of the website, SEO is not the option but a necessity. If you are concerned about your corporate brand identity services, then investing in SEO is a must.
SEO to keep the website technically sound
One of the biggest challenges that might hit the website once the SEO is stopped it becomes hard to track the technical health of the website. As most of the websites suffer from technical limitations that might adversely affect the website’s performance. A regular SEO will help in identifying duplicate content, robot.txt file, and more. The trend of SEO keeps changing and if you don’t want to miss the new opportunity and new visitor then it is suggested to follow SEO. Don’t let your website die slowly in changing trends, follow the latest trend of SEO and update your website regularly to make it more online friendly.
SEO to refresh the website
Adding fresh and relevant content is not just as good from the SEO point of view, but it makes the website more relevant for the visitors. When you stop SEO for a website you don’t update and check the content and its quality. The website might hit with the duplicity of content. Refresh your website with an FAQ page, create backlinks, update facts and dates, add schema and more to refresh the website from time to time. When a website is optimized for SEO the website remains relevant to the users as well as gets high ranking in SERP as well.
SEO to make your website unique
Rewrite and refresh your website content often, as there are chances that others might have copied your web content and it could ultimately harm your search engine ranking. If you find another website using your content then you can file a DMCA. So when you stop doing SEO for your website, you stop paying attention to such details and this might hurt your website reputation.
SEO is not an option but it is mandatory
SEO empowers your online presence, so there is no scope for stopping SEO. It does not just improve performance in search engines, but it is also good for business growth and opportunity. Having a website is necessary, but optimizing it for online users and the search engine makes it an asset to the clients. So if you wish to remain on top and wish to invest time and money in branding services, then support your online business with SEO and don’t put down SEO. You might not see any big difference in the first few weeks when you stop SEO, but the output would be evident sooner or later.
As the market keeps growing, and new competitors keep adding their website your web presence would become redundant without a proper SEO. First of all, your business cannot afford the idea of putting down the SEO for its existence nor is it recommended. So if you would ask the question of how long should I follow SEO then the answer is as long as your business is online you should practice SEO.
Find a reliable SEO service provider and strengthen online presence. Stopping SEO can do more harm and sometimes the aftereffect can be more damaging and not-reversible. If you wish to make your online presence stronger and more stable, then follow SEO without a break.