Branding is something that helps your target audience recognize your products. It comprises your logo, slogans, color schemes and overall aesthetic of your company’s visual aspects that are applied to all sorts of promotional messages and advertisements. People are also … Continue reading →

It is consumers who build a brand, not companies. People quite frequently use the word ‘brand’ interchangeably with the word ‘company’ which is not true. A brand is a promise to the consumer about the quality of the product they … Continue reading →