Take this example, it is movie night and your friends are coming over. You want to order some fries, so what would you do? Call up the nearest McDonald’s or some tacky place across the corner? Of course, MacDonald’s is going to be your first choice as it is well-known for its amazing products and services.
Many new businesses want to create the same sense of trust in your customer’s minds but do not know how to do it. In order to look like an authentic and reputable brand, and get the same love and gain loyal consumers as some of the biggest brands get, you need to create a strong brand identity.
What is a Brand & Brand Identity?
The word brand is used loosely these days to define “logo”. While the logo is a part of the brand, it is not the brand itself.
A brand is an emotional concept meanwhile the brand identity is the physical component that represents the ideas of a specific brand. And lastly, the process of creating a brand identity is called “brand identity design”.
Why is Brand Identity Important?
When starting a new business, what people often overlook is creating a brand identity which is not a good sign as it is the main thing that can make you stand out from the competition in the market. Here are some reasons why everyone should work on their brand identity:
• It represents the brand personality
• Strong brand identity helps the brand look authentic and reinforces credibility
• It makes you stand out among others
• Having a strong brand identity attracts the target audience
How to Create Brand Identity for Startups?
Creating a brand identity is not a simple task and requires hours of research work. You can always consult a branding agency that can help create a corporate identity. Ask a fellow entrepreneur which branding company they find the best. But following are the basic steps of the process.
• Do a Thorough Market Research
As stated earlier, establishing a strong brand identity requires a lot of research and discernment decision making. This will help you understand what your target audience is and what mindset do they have. Market research allows you to take a deep dive into the mind of the audience and helps you look at your brand from the customer’s perspective.
• Convert the Verbal Information into Visual Elements
Now that you know what your audience adores, you can create some graphic designs that suit your specific brand philosophy. Do not worry if you have zero knowledge in drawing, you can always ask a graphic designer for help.
• Get Beta Audience & Gather Feedback
Before you launch your brand into the market, it is necessary to get a small number of people and get their feedback. Do necessary adjustments to better the final draft on the basis of their reaction.
What are the Main Components of Brand Identity?
Now that you know how to create a brand identity, you must know what you have to create. The following are the main elements of a corporate identity or you can say that there are the branding services professionals are providing to their clients.
1. Company Logo: The company logo is the first thing that a customer sees and builds an emotional bond with. This is why we recommend you to create a unique logo that suits your brand’s philosophy.
A logo that reminds people of other brands is a big red no-no and start-up businesses should always prevent copying other brands. This will not only make your brand look like a cheap rip-off but will also prevent the audience from remembering you. For example, would you like to be reminded of a unique brand or “that brand that looks like Walmart Coca-Cola”?
2. Color Pallet: Choosing the main color pallet gives the beans a cohesive and premium look. Select primary colors that will be the main focus of the brand and secondary color pallet that complements the primary pallet.
3. Typeface: Few different fonts are chosen while doing the branding, first logo, then for the website, and finally for brochures and pamphlets.
4. Iconography: Patterns for merchandise, business card, packaging, and other tangible assets.
5. Miscellaneous: There are some other things that you can design for the process of creating a brand identity. These are the elements that could not fit in other categories such as letterhead and email signature.